About the Business

Canvas printing, often referred as giclée print (pronounced 'zhee-clay', derived from French word meaning a spray or a spurt of liquid), is a type of digital fine-art, created typically using professional 8-Colour to 12-Colour ink-jet printers. These modern technology printers are capable of producing incredibly detailed prints of both the fine art and photography artwork. This technique of printing is based on the inkjet principle but it is far more advanced and sophisticated. It uses nozzles to print and is capable of spraying four million microscopic droplets of ink per second.

The term giclée print was coined back in 1991 to give the process a marketing name. It is now the accepted name by traditional visual artists, museums and collectors. Since then, giclée technology has gradually advanced in ways that were inconceivable at the time: resolution, output, gamut and colorfastness have improved steadily allowing to achieve incredible print results.

Location & Hours

Chalk Farm Road

Camden Town, NW1 8AH
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